The new unit is able to process both frozen and fresh mince and has a labelling function built-in as part of the packaging system. It was trialled from December 2017 and is now fully up to speed, with all employees trained on the new equipment during the introduction period.
The investment has already led to increased business for Tulip, enabling significant additional volumes of mince to be processed for a key client each week. The new line also gives the company the capacity to respond much more quickly to any additional customer promotional activity.
Neil Parry, general site manager at Tipton West Midlands, said: “The new investment at Tipton … will allow us to accommodate a wider range of customer demands. The new line will help to reduce shortages and mechanical issues, while also cutting down on wastage to ensure our process is as efficient as possible.”
Mike Wijnberg, managing director of Tulip’s fresh division, added: “This investment is another example of our commitment to innovation and ensuring we stay ahead of the game. Providing the best level of service and quality of product to our customers is a top priority for us and we’re confident that the line will help us to attract further business in the years ahead.”
