Collagen

Collagen to make its mark in healthy snacks

By Douglas Yu contact

- Last updated on GMT

IRI says the entry of collagen-added products has surprised the snack industry.
IRI says the entry of collagen-added products has surprised the snack industry.
Collagen is set to compete with plant-based protein and probiotics in the US snacks category as manufacturers ride the growth momentum of bone broth, says IRI.

Sally Lyons Wyatt, EVP and practice leader of client insights at IRI, said adding collagen to snacks is a “fascinating emerging trend”​ that appeared towards the end of 2017.

The trend has taken the market researcher by surprise, especially when the plant-based protein and probiotic trends are still growing in double digits every year, she told attendees at Snaxpo, hosted by SNAC International in Atlanta, Georgia, earlier this week.

Examples of collagen snack bars

Examples of collagen snack bars currently available on the US market include NuttZo’s Bold BiteZ bars; Primal Kitchen’s gluten-free coconut cashew bar made with grass-fed collagen; and NeoCell’s collagen cookie bar, all of which also contain around 10 g of protein

Collagen supplement producer NeoCell, for example, specifically entered the food segment to capitalize on  the emerging trend, said Lyons Watt.

“Bars are a hot commodity,”​ said Lyons Wyatt, noting this was why they became the best method of delivery for collagen-enhanced snacks.

Collagen’s health benefits

According to Lara Niemann, marketing director of Gelita – purportedly the largest collagen manufacturer in the US – 30% of the protein found in the human body contains collagen and numerous studies have found that additional supplements of it could benefit the skin, joints and muscles.

“Collagen peptides are highly soluble and dispersible, and can lend themselves to many food applications, such as muffins, breads, protein bars, and cereal bars,”​ she said, noting the protein boom will drive the use of collagen in snacks

Probiotics still at the forefront

On another front, Lyons Wyatt said the growth of probiotics in snacks is not going to slow down, noting that: "Granola bars with added probiotics grew by 22% in dollar sales in 2017, while bars and trail mixes with probiotics increased 53% and 48% in dollar sales, respectively.”

Probiotic-fortified snacks are a “strong trend going into this year and potentially next year,”​ she added.

Related products

show more

How to Enter UK’s £690M CBD Market

How to Enter UK’s £690M CBD Market

The Association for the Cannabinoid Industry | 18-Jun-2021 | Technical / White Paper

The UK has the world’s most developed regulatory framework for legal cannabinoids, such as CBD and CBG. With a 2021 market estimated to be worth £690 million...

Beverage Trends for 2021 and Beyond

Beverage Trends for 2021 and Beyond

Glanbia Nutritionals | 16-Jun-2021 | Insight Guide

Health and wellness continue to drive change throughout the beverage industry as consumers look to beverages for improved energy, sleep & mental health...

Achieve health and wellness your way

Achieve health and wellness your way

ADM | 02-Jun-2021 | Insight Guide

Many of today’s nutrition-focused consumers are passionate about embracing health in many aspects of their lives. ADM’s BPL1 & Heat Treated HT-BPL1...

Related suppliers

Follow us

Products

View more

Webinars