Alma Eureka launches ‘food of the future’ platform

By Katy Askew

- Last updated on GMT

Related tags Nutrition

Alma Eureka promoting a sustainable food future
Alma Eureka promoting a sustainable food future
Start-up Alma Eureka is launching what it claims is a European first: an online shop that will offer “the products of the future”.

The Future Food Shop, an online site dedicated to the food of the future, made its debut earlier this week.

“Alma Eureka is... dedicated to the food of the future and the sustainability of the planet,”​ founder Gianpiero Berrone told FoodNavigator.

The Future Food Shop stocks products that feed into growing and emerging food trends, including gluten, dairy and meat-free. Its primary focus is to offer products that will help shift European consumption towards a more sustainable footing.

“We are the first European platform based in the UK to collect products of the future in one place. Not only edible insects but also products based on algae (spirulina) or plant extracts and Paleo products, pasta with cricket flour, protein bars and even the first snacks for dogs made with insect flours,”​ Berrone explained.

Tapping the trends: health and sustainability

In particular, Alma Eureka wants to tap into growing interest among European consumers in “superfoods​” and alternative proteins, which are viewed as more environmentally friendly.

The group is also focused on healthy and nutritious foods. For example, Alma Eureka’s messaging around its pasta that is fortified with cricket flour concentrates on the nutritional benefits this brings in terms of added protein, omega 2 and vitamin B12. Meanwhile, Your Super Foods’ Forever Beautiful grain mix contains antioxidants and vitamins A, B2, B3, C and E, the company stressed.

“The data indicates that there will be a growing demand for superfoods. The consumer is more attentive to the dynamics of what he eats at the level of the environment and the planet.

“So we try to sensitize the consumer to try foods with high nutritional values but low impact. In this regard, insects are formidable. Our insect-based snacks are tasty. Of course, they are insects, but if you overcome this barrier, the taste is satisfied,"​ Berrone said. 

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