E-Commerce trends in Europe: facts and figures

By Katy Askew

- Last updated on GMT

What are the key trends in e-commerce?
What are the key trends in e-commerce?

Related tags Online shopping Europe

E-commerce is frequently cited as key to the future of food retail. But how much potential does it offer? Here are the key facts and figures.

A vast majority of European consumers have access to the internet and a growing proportion of these regularly shop online. But when it comes to grocery e-commerce, Europe is a continent divided.

In the UK and France, retailers have successfully responded to the consumer switch to online shopping in grocery. Other markets, including the massive German market, have not witnessed this transition on a comparable scale. 

The most popular forms of grocery e-tail, which have gained considerable traction with consumers, are home delivery and click-and-collect models. Meanwhile, companies delivering recipe boxes have seen a massive jump in demand in recent years, as consumers seek out online retail experiences that offer both convenience and delight. 

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