Subscription snacking: How Love with Food is gathering consumer opinions through its products

By Emma Jane Cash

- Last updated on GMT

Related tags: European union

Love with Food is a subscription service that allows food companies to gain consumer feedback on their products.

Aihui Ong, founder of the company, said the brand offers a service to help consumers discover healthy, natural snack while also donating to area food banks.

After gaining popularity in the US, Love with Food has now been launched globally.

Ong said one of the most important things she has learnt is to keep the brand fun and information, in order to gain a following, or a “foodie community”​.

At Food Vision 2017 in London, Ong gave a talk entitled "Feeding the digital natives: How online subscription models can build food brands and satisfy consumers’ appetite for ‘new’, ‘convenient’ and ‘delivered to my door’”.

Ong shared her insights of the food industry with attendees and saying how brands needs to complete each other rather than compete.

FoodNavigator caught up with Ong during the event to ask her opinion on the importance of transparency, the EU market and her foodie community.

Related news

Related products

show more

Formulating plant-based products?

Formulating plant-based products?

Univar Solutions | 30-Nov-2021 | Product Brochure

Join Univar Solutions for an inspirational and interactive session on key market opportunities and the Big Bets, top tips on how to achieve the successful...

Formulating meat and fish alternatives?

Formulating meat and fish alternatives?

Univar Solutions | 30-Nov-2021 | Product Brochure

Whether you are entering the plant-based industry as a new brand or looking to expand your existing line, turn your knowledge of plant-based foods into...

Create colorful products sustainably with EXBERRY®

Create colorful products sustainably with EXBERRY®

EXBERRY® by GNT | 04-Nov-2021 | Technical / White Paper

Environmental credentials are an increasingly important factor in food and drink products’ success. At GNT, we’re committed to driving industry standards...

Related suppliers

Follow us


View more