FOOD VISION 2017

Subscription snacking: How Love with Food is gathering consumer opinions through its products

By Emma Jane Cash

- Last updated on GMT

Related tags: European union

Love with Food is a subscription service that allows food companies to gain consumer feedback on their products.

Aihui Ong, founder of the company, said the brand offers a service to help consumers discover healthy, natural snack while also donating to area food banks.

After gaining popularity in the US, Love with Food has now been launched globally.

Ong said one of the most important things she has learnt is to keep the brand fun and information, in order to gain a following, or a “foodie community”​.

At Food Vision 2017 in London, Ong gave a talk entitled "Feeding the digital natives: How online subscription models can build food brands and satisfy consumers’ appetite for ‘new’, ‘convenient’ and ‘delivered to my door’”.

Ong shared her insights of the food industry with attendees and saying how brands needs to complete each other rather than compete.

FoodNavigator caught up with Ong during the event to ask her opinion on the importance of transparency, the EU market and her foodie community.

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