Boost in Arla Christmas cream sales

By Jim Cornall contact

- Last updated on GMT

Arla Foods says that sales of cream over the Christmas period in the UK increased more than fivefold. Pic: ©iStock/ThitareeSarmkasat
Arla Foods says that sales of cream over the Christmas period in the UK increased more than fivefold. Pic: ©iStock/ThitareeSarmkasat

Related tags: United kingdom, New product development

Arla Foods UK, a farmer-owned dairy company, produced and sent out nearly five times more cream than average in the week running up to Christmas.

As the UK’s largest cream producer, Arla’s fresh cream production increased from an average of 1.32m pots a week to 6.27m as households began getting ready for the festive season.

This was in addition to the 4.4m pots of seasonal alcohol and flavored cream that were produced for the holidays.

Developing flavored creams

Most of the production took place at Arla’s Stourton (Leeds) and Oakthorpe (London) sites, with teams at two other sites on stand-by to give additional support as required.

As well as the traditional brandy cream, the festive Christmas cream season now includes variants such as Champagne Cocktail, Channel Island Clementine and Cointreau Cream.

arla cream2

The flavors are researched and developed by Arla’s new product development teams who spend a year looking at retail, customer and market insights to respond to consumer trends.

This year’s favorites included toffee & pecan, gingerbread, and stem ginger.

Related topics: Business, Dairy, Dairy-based ingredients

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