On Wednesday 13 January, HKScan opened its sales office in Hong Kong and celebrated the landmark achievement with the launch of an Omega-3 pork product range.
The pork belly and loin products will be initially sold through a selection of restaurants in Hong Kong, with a view to making the product range available via wholesalers and selected retailers.
“Up to now we have only exported frozen meats to Asia,” said Jukka Nikkinen, executive vice president, Away from Home at HKScan.
“The launch of fresh meat exports is a new inroad for us. Thanks to our efficiently coordinated cold chain, our Finnish Omega-3 pork products will find their way fresh to our Asian customers within 24 hours.”
HKScan exports to nearly 50 countries around the world and believes a local presence in Asia is critical to their growth strategy in Asia.
“We plan to open a second sales office in China as soon as the authorities have completed processing the relevant permits and our exports from Finland to China begin in earnest,” said Hannu Kottonen, CEO of HkScan Group.
“It is highly important that we work together efficiently and systematically to secure export permits for a variety of meats and processed products across all our production countries.
“Our office in Hong Kong is a commission agent that offers other high-quality Nordic food brands the opportunity to establish a presence on the growing Asian market alongside HKScan.”