The centre includes concept development, prototype assessment and final product evaluation, including product benchmarking.
“Opening this regional test centre demonstrates our commitment to further enhancing our consumer and sensory science offering,” said Peter Burgess, head of Consumer and Sensory Sciences, Campden BRI.
“We work with some of the world’s biggest brands and retailers in the food and drink industry, and this centre provides us with a world-class facility offering even greater capacity and flexibility to ensure we can meet their needs both now and in the future.”
The facility offers product preparation facilities, meeting/briefing areas and two studios, each with a viewing facility and break out room for research, including focus groups and in-depth interviews.
The centre complements Campden BRI’s sensory and consumer facilities at its headquarters in Gloucestershire and its brewing division in Nutfield, Surrey.