REWE is one of the largest premium retailers in Europe, with more than 3,000 stores in Germany. The first phase will see Starbucks stores open within REWE-operated hyper and supermarkets in prime city locations across Germany in 2016.
“This new partnership with REWE will help us deliver both quality and value for new customers, and ensure great coffee on the go is more convenient than ever,” said Kris Engskov, president, Starbucks Coffee Company EMEA. “Both of our companies have a great retail business heritage and we share the same values in our commitment to customers and the communities we serve.”
“We are excited about the opportunity of this unique cooperation between our two strong brands,” said
Lionel Souque, CEO REWE Markt GmbH said the retailer is excited by the opportunity of the cooperation between ‘two strong brands’.
“REWE is able to bring premium Starbucks products to customers in a unique way, by opening stores inside our supermarkets, fitting perfectly with our commitment to offering more convenience to our customers,” he said.