From online to in-store: graze.com aims to ‘transform snacking’ with UK retail move

By Nathan Gray contact

- Last updated on GMT

Graze will launch a new 12-strong range of products in to UK retails stores this week, says the firm.
Graze will launch a new 12-strong range of products in to UK retails stores this week, says the firm.

Related tags: Snack food

Graze.com is set to launch in over 1,200 major retailers in the UK as the firm looks to build on its successful US launch with further rapid expansion.

The UK-based snacking giant will launch a new range of snack products to retailers including Sainsbury’s, Boots and WH Smith Travel after the graze was approached by retailers to create the range - which reflects growing consumer demand for wholesome on the go snack options that don’t compromise on taste and exciting flavours. 

Graze said that a sample of the range has already been trialled in Boots, where it delivered the highest rate of sale across the stores total snack business. Indeed, the trial data revealed that 50% of purchases were made by customers who hadn’t bought products from the Boots’ snacking category in the last five months.

“The launch into retail allows our delicious and healthier snacks to reach new customers and segments. It brings graze one step closer to achieving our vision of becoming the number one healthier snacking brand in the UK,”​ said graze CEO Anthony Fletcher.

The brand’s new 12-strong ‘good-to-go’ range of boxed snacks will be available in stores from this week.

From online to in-store

Graze successfully launched in the U.S. in January 2014. The firm witnessed a tripling of its US business in just three months​, and achieved a run rate of $32m through the year​.

The firm said that a move in to retail – focusing on a new on-the-go snacking category – opens up a significant revenue opportunity. 

It added that creating a multi-channel offer in the UK allows will allow graze to meet the demand of both existing and new consumers who want to have multiple activation points for purchase.

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