Atria in Danish cold cuts acquisition
According to Atria, demand for organic meat has been increasing steadily in Denmark over a number of years, with the acquisition designed to help strengthen its “market-leading position in cold cuts in Denmark”.
The deal includes the acquisition of the Aalbaek’s brand, all business agreements, a charcuterie and small production plant in Farre. Its production plant in Billund, which was destroyed by a fire at the beginning of the year, will not be included.
Production of Aalbaek branded products will be transferred, alongside some key personnel, to Atria Denmark’s production facility in Horsens.
Aalbaek was founded in 1920 and is Denmark’s largest manufacturer of organic cold cut meat products. Its range also includes pâtés and bacon.
The company will be transferred on 11 May 2015.
In April, Atria Group published its interim financial report for the first three months of the year to 31 March 2015. Net sales fell by 3.8% to €314.5m.
