Sealpac strikes deal with Swiss meat firm
The German packaging firm reported is supplying Micarna with servo-driven Sealpac A8 traysealer and Sealpac AS-LS1200 denester and its ‘Walking Beam’ in-feed system for Micarna’s new extremely thin meat “chips”.
Pierre-André Imhof, head of the delicatessen department at Micarna SA and member of the executive board, explained why it chose Sealpac packaging: “When it came to appearance, we wanted this new product to be a true highlight at retail, a feast for the eyes.”
The new product aims to target the food-to-go market in Switzerland, as Sealpac explained: “No matter which event in the food sector one visits, snacking appears to be the continuous mega-trend that is driving the industry forward. Numerous studies clearly indicate that more and more single households, especially in the cities, are raising the demand for smaller portion packs.”
Imhof said it was already seeing results. “In Switzerland, the sales of meat snacks at Migros supermarkets developed extremely positively. With the introduction of the new range in meat chips, we were able to considerably grow our turnover in the past fiscal year.”
