Zenith International has 'Thirst for Change' with 2015 Global Soft Drinks Congress

By Ben BOUCKLEY contact

- Last updated on GMT

Dubai by Night (Photo: Crazy Diamond/Flickr)
Dubai by Night (Photo: Crazy Diamond/Flickr)

Related tags: Global soft drinks, Soft drink

Zenith International's 2015 Global Soft Drinks Congress has the theme 'Thirst for Change', and its program includes leading players such as Coca-Cola, Pepsico, Talking Rain and the American Beverage Association.

Scheduled for March 17-19 2015 in Dubai, the program includes regional and global market insights plus a focus on growth opportunities and an entrepreneur shoot-out. Speakers will convene from as far afield as America, Australia, Africa and India and Europe.

Zenith International chairman Richard Hall said: "This is a crucial time for soft drinks. Traditional views are being questioned, new technologies are opening up new opportunities and society is making ever greater demands on industry."

"Under our Thirst for Change theme, the conference aims to discuss these challenges and consider solutions which will help businesses plan better for the future at the same time as responding effectively to current market pressures".

Conference sessions offered are as follows: Middle East perspectives from Aujan Coca-Cola and Dubai Refreshments; global insights from Coca-Cola, PepsiCo and American Beverage Association; innovation with Talking Rain, Nudie, Little Miracles and Symrise/Brand Genetics; emerging market updates from Nielsen, Dabur and La Casera; advice on financing and branding from Talking Rain and Landor; entrepreneur presentations from Printer & Long, Growers Cup and Grenade Energy.

There is also a roundtable workshop on 'establishing benchmarks for change' with Zenith International; other highlights include a plant tour hosted by Aujan Coca-Cola, an industry gala dinner and extensive opportunities for networking.

Full program and booking details are available here​, with discounted rates available on all bookings received by 6 February.

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