Tate & Lyle unveils Claria, a functional clean label starch that performs like a modified one

By Elaine Watson

- Last updated on GMT

Tate & Lyle: 23.5% of new products launched globally made some kind of clean label claim in 2013 vs 12.9% in 2013
Tate & Lyle: 23.5% of new products launched globally made some kind of clean label claim in 2013 vs 12.9% in 2013
Tate & Lyle has unveiled CLARIA, a new range of functional clean-label starches that are claimed to perform as well as their modified counterparts, enabling firms to deliver cleaner labels on a broader range of products without compromising taste, texture or appearance.

The patent-pending starches - which can be labeled as ‘starch’ or ‘corn starch’ in the US, Canada, China, Australia, New Zealand and Latin America (and 'starch' or 'maize starch' in Europe) - have a clean taste and a white color.

They are also tolerant to shear, heat and acid, even under extreme conditions (ultra-high temperatures (UHT) and homogenization), and work in a broad range of applications including yogurt, soups, sauces, dressings and prepared meals.

CLARIA Essential is for products undergoing milder processing, such as soups; CLARIA Plus is for products that might, say, go through a retort process, such as a low pH sauce; and CLARIA Elite is for products undergoing harsher processing such as UHT or high pressure homogenization, such as some yogurts.

Other functional clean-label starches currently on the market tend to have limited process tolerance

Asked what was distinctive about the range compared with other functional clean-label starches, Tate & Lyle global marketing director for texturants and convenience foods Esther van Onselen told FoodNavigator-USA: "Other functional clean-label starches currently on the market tend to have limited process tolerance, as well as darker color and off-taste elements that are very different from modified food starches.

"These limitations can impact consumer acceptance in some applications and represent significant challenges that food processors must overcome during formulation."

She added: “Internal colorimetric and sensory testing demonstrated that the CLARIA line has a very neutral flavor profile and color that is comparable to modified starches.

Claria logo Tate & Lyle

"This facilitates their incorporation in food categories that have historically had limited options with functional clean-label starches.

Asked if non-GMO versions would be available for US customers, she said: "Yes. CLARIA will be available globally as non-GM."

23.5% of new launches made clean label claims in 2013

In a webinar outlining the benefits of CLARIA, van Onselen cited data from Innova Market Insights revealing that 23.5% of new products launched globally made some kind of clean label claim in 2013 vs 12.9% in 2013.

And in some categories such as yogurt and cooking sauces, the figures were even higher, she said (34% and 32% respectively).

“Consumers believe that clean label products are less processed, more wholesome and better for you.”

Claria starch landscape strip

Consumers believe clean label products are less processed and more wholesome  

Werner Barbosa, platform leader for texturants at Tate & Lyle, added: “The technical and scientific advancement lies in Tate & Lyle’s proprietary processing, which allows the CLARIA starch granules to remain intact throughout different processing conditions.”

Click HERE​ for more information. 

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