Special K targets Swedish women with Cracker Crisps launch
Kellogg has launched three variants of Special K Cracker Crisps into the Swedish market, boasting a 60% less fat on-pack claim to target health-conscious females.
The cereal and snack major has claimed its Cracker Crisps, air popped chips made from tapioca, wheat and potato, were 60% lower in fat than regular potato chips – a claim it has made on pack.
Christina Flänsgård, head of nutrition information at Kellogg Nordic, said the low-fat product had been developed to suit health conscious women and targeted snacking occasions across the day.
Kellogg has developed three flavors for the Nordic region – original sea salt, sour cream & onion and paprika.
Special K Cracker Crisps are already available in the UK, Ireland, Belgium, France, Italy, Spain and Sweden.
