British Sugar welcomes WHO added sugar guidance – with a caveat


- Last updated on GMT

British Sugar welcomes WHO added sugar guidance – with a caveat

Related tags World health organisation Energy British sugar

British Sugar has welcomed the WHO’s continued recommendation that added sugars should account for less than 10% of total calories – although it has said it is concerned about advice to reduce this to 5%.

The World Health Organisation (WHO) said last week​ that it would retain its earlier 2002 recommendation that added sugars should account for no more than 10% of total calories. However, in light of new research on dental caries and obesity, it suggested there would be “additional benefits” to cutting added sugar intake further, to 5% of total calories.

“We welcome the World Health Organisation’s acknowledgement that “energy balance is critical to maintaining a healthy body weight” and its continued recommendation that intake of sugars not exceed 10% of total energy. We are supportive of measures that help people better manage their overall calorie intake and diet,”​ said British Sugar managing director Richard Pike.

“We are concerned, however, that the WHO has suggested an ambition and conditional recommendation to reduce total daily energy intake of sugars to below 5%. While it acknowledges that there is uncertainty in support of this recommendation, and that substantial debate is needed, this proposal may mislead and confuse the public.”

Indeed, the WHO has opened the issue for public consultation​ until March 31, saying that its advice will only be finalised after review of comments from the consultation and peer review. Then, the draft guidelines will be revised if necessary and cleared by WHO’s Guidelines Review Committee, it said.

Limiting added sugars to less than 5% of total calories would equate to about 25 g of sugar, or about 6 teaspoons, for an average-sized adult.

According to Simon Capewell, Professor of Clinical Epidemiology at the University of Liverpool, the average British person would have to cut their sugar intake by a third to reach even the 10% recommendation.

Pike added that UK government statistics suggest there has been about a 12% reduction in average intake of total sugars over the past decade.


Interested in learning more about sugar and how it affects health? FoodNavigator will bring together four global experts on the issue on March 31 to debate its potential dietary effects – professors Robert Lustig, John Sievenpiper, Luc Tappy and Graham MacGregor. Click here to register for free​.

Related news

Show more

Related products

show more

Your partner in plant-based meat alternatives

Your partner in plant-based meat alternatives

Content provided by ADM | 15-May-2024 | White Paper

Harness our technical expertise and world-class portfolio of high-quality ingredients and formulations to create elevated, chef-driven, plant-based meat...

Oat Beta-glucan – Clean Label Texturizer

Oat Beta-glucan – Clean Label Texturizer

Content provided by Lantmännen Biorefineries AB | 21-Nov-2023 | White Paper

In today's health-conscious world, consumers seek transparent labels and natural ingredients.

Related suppliers

Follow us


View more