The announcement follows collaboration between Defra, UK Trade & Investment (UKTI), and Eblex, over recent months. According to Eblex, the government of the territory is keen to strengthen the food and drink offering available to Macau’s 27 million tourists.
Jean-Pierre Garnier, export manager, Eblex, said: "Following our significant presence at food shows in Hong Kong in 2013, this represents a new step to develop sales of our products in the two territories and get consumers enthused about the high quality of the meat on offer.
"Hong Kong and Macau are key premium markets, not only for beef but also for lamb, processed meats and even offal. This is why Eblex, in collaboration with UKTI, is investing a significant amount of resource in opening these markets."
The news comes as a delegation from Eblex, including four meat exporters from England, gear up to support UKTI’s GREAT Week In Hong Kong and Macau this month.
The Week, which takes place from 10-14 March, includes a series of events such as trade receptions, business meetings and briefings as part of a government-led trade mission.
A special beef promotion will also take place in selected restaurants in Hong Kong, as well as an unnamed high-end food store.