Unilever to sell Peperami and Bifi meat snacks business

- Last updated on GMT

Related tags: Europe

Unilever to sell Peperami and Bifi meat snacks business
Unilever has agreed to sell its meat snacks business to Jack Link’s for an undisclosed sum, the company said on Friday.

The deal includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland, and Peperami, sold in the UK and Ireland. It will also include the company’s meat snacks manufacturing plant in Ansbach, Germany.

Jan Zijderveld, Unilever Europe President, said in a statement: “Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realised with Jack Link’s.”

Jack Link’s is a US-based meat snacks company, which opened a European headquarters in Berlin in January 2008.

The sale is subject to closing conditions.

Related news

Show more

Related product

Say Cheese To Vegan

Say Cheese To Vegan

Recorded the 22-Feb-2022 | Webinar

Consumers have numerous expectations on plant-based cheese. A strong demand to meet an immediate consumer need for high quality in terms of taste and texture...

Related suppliers

Follow us

Products

View more

Webinars