'Mood foods' are on the rise, says Mintel


- Last updated on GMT

Related tags Emotion Nutrition

Consumers are looking for foods and drinks that influence how they feel, whether that’s a drink that helps them sleep, or an indulgent ice cream. Mintel’s global food science analyst Laura Jones explains.

Jones said that while many consumers are still interested in foods that provide physical health benefits, the concept of 'mood foods' also encompasses those that affect emotional states. 

The biggest trends within this category at the moment include anti-energy drinks, intended to have a calming effect or to help sleep, while the idea goes beyond ingredients, with companies looking to associate their brands with traditional comfort foods.

Related news

Related products

show more

Oat Beta-glucan – Clean Label Texturizer

Oat Beta-glucan – Clean Label Texturizer

Content provided by Lantmännen Biorefineries AB | 21-Nov-2023 | White Paper

In today's health-conscious world, consumers seek transparent labels and natural ingredients.

Related suppliers

1 comment

mood foods

Posted by bajrang,

Mood foods good idea.
I think is more part of hospitality area where preparation, serving and timing matter. If mentil is going so please provide me detail

Report abuse

Follow us


View more