'Mood foods' are on the rise, says Mintel

By Caroline SCOTT-THOMAS contact

- Last updated on GMT

Related tags: Emotion, Nutrition

Consumers are looking for foods and drinks that influence how they feel, whether that’s a drink that helps them sleep, or an indulgent ice cream. Mintel’s global food science analyst Laura Jones explains.

Jones said that while many consumers are still interested in foods that provide physical health benefits, the concept of 'mood foods' also encompasses those that affect emotional states. 

The biggest trends within this category at the moment include anti-energy drinks, intended to have a calming effect or to help sleep, while the idea goes beyond ingredients, with companies looking to associate their brands with traditional comfort foods.

Related news

Related products

show more

The future of food and drink labelling in Europe

The future of food and drink labelling in Europe

Leatherhead Food Research | 25-May-2022 | Technical / White Paper

Front-of-pack labelling for food and drink is under the spotlight as various strategies are being implemented across Europe to encourage healthier and...

Microbiological analysis quality control

Microbiological analysis quality control

Thermo Fisher Scientific EMEA | 17-May-2022 | Infographic

Your brand and customers depend on the strength of your microbiological analysis. So it is important to have complete confidence in your methods and laboratory...

A Premium Ingredient for Men's Health

A Premium Ingredient for Men's Health

Chemical Resources (CHERESO) | 13-Apr-2022 | Technical / White Paper

FUROSAP, a natural extract is versatile in men’s health goals. It contains protodioscin (20%), which promotes healthy testosterone levels as well as healthy...

Related suppliers

1 comment

mood foods

Posted by bajrang,

Mood foods good idea.
I think is more part of hospitality area where preparation, serving and timing matter. If mentil is going so please provide me detail

Report abuse

Follow us

Products

View more

Webinars