'Mood foods' are on the rise, says Mintel

By Caroline SCOTT-THOMAS contact

- Last updated on GMT

Related tags: Emotion, Nutrition

Consumers are looking for foods and drinks that influence how they feel, whether that’s a drink that helps them sleep, or an indulgent ice cream. Mintel’s global food science analyst Laura Jones explains.

Jones said that while many consumers are still interested in foods that provide physical health benefits, the concept of 'mood foods' also encompasses those that affect emotional states. 

The biggest trends within this category at the moment include anti-energy drinks, intended to have a calming effect or to help sleep, while the idea goes beyond ingredients, with companies looking to associate their brands with traditional comfort foods.

Related news

Related products

show more

Reduce Sugar. Add Fibre. Use VitaFiber™ IMO

Reduce Sugar. Add Fibre. Use VitaFiber™ IMO

LEHVOSS Nutrition | 11-Oct-2019 | Data Sheet

VitaFiber™ IMO is a plant-based food ingredient made from tapioca or pea starches and belongs to the special group of carbohydrates called oligosaccharides....

Clean and natural solutions for food colouring

Clean and natural solutions for food colouring

Kancor Ingredients Limited | 04-Oct-2019 | Application Note

Consumers are well informed these days and hence there is an overall demand for transparency and simplicity in product labelling. The food colouring industry...

Related suppliers

1 comment

mood foods

Posted by bajrang,

Mood foods good idea.
I think is more part of hospitality area where preparation, serving and timing matter. If mentil is going so please provide me detail

Report abuse

Follow us

Featured Events

View more


View more