Clean labels, transparency and the rise of Greek yoghurt: Ingredion talks top European trends

By Caroline SCOTT-THOMAS

- Last updated on GMT

Related tags United states President of the united states

The horsemeat crisis has boosted consumer demand for clean labels and ingredient traceability, according to vice president and general manager EMEA at Ingredion Jorgen Kokke.

Speaking with FoodNavigator at FIE in Frankfurt last week, Kokke said demand for clean labels had been increasing over the past decade, but the horsemeat scandal had led to even greater consumer concern about transparency and traceability, leading to further demand for ‘simple’ ingredients – like the company’s starches.

Kokke said the company’s own research had shown consumers were looking for products that were free from additives, with short, simple ingredient panels with recognisable ingredients.

Over the past year, the company has introduced a range of new clean label, starch-based products, under the Novation brand name.

Its Novation Indulge product, for example, aims to tap into a growing interest in Greek yoghurt.

Despite the name, the Greek yoghurt trend really took off in the United States, and differs from traditional Greek yoghurt (from Greece) in that it is much lower in fat and often higher in protein. Several low-fat Greek-style strained yoghurt products have already been introduced in the UK, and Kokke said he thought other European countries were likely to follow suit.

Related news

Show more

Related products

show more

Your partner in plant-based meat alternatives

Your partner in plant-based meat alternatives

Content provided by ADM | 15-May-2024 | White Paper

Harness our technical expertise and world-class portfolio of high-quality ingredients and formulations to create elevated, chef-driven, plant-based meat...

Enhance Your Product Line with Non-GMO Lecithin

Enhance Your Product Line with Non-GMO Lecithin

Content provided by ADM | 09-May-2024 | Product Brochure

Unlock the full potential of your formulations with ADM's plant-based lecithins! Our diverse product range delivers the consistent functionality you...

Life is better with more fizz

Life is better with more fizz

Content provided by CO2Sustain | 19-Apr-2024 | Product Brochure

We make carbonated soft drinks fizzier for longer, so your consumers enjoy the best possible drink experience from their first to very last sip.

Related suppliers

Follow us

Products

View more

Webinars