Winning its first contracts to supply the Gulf market, managing director Maurice Kettyle said the new business will be “immensely significant”.
Despite already supplying 15 countries including France, Germany, Netherlands and Scandinavia with beef, lamb and bacon, the new business will provide the company with an opportunity for further growth in neighbouring countries.
Kettyle said: “We’ve been targeting affluent Gulf markets, especially the Emirates and Saudi Arabia, for some time and have now secured encouraging business for our 40-day-aged beef and 14 day-aged lamb with leading retailer LuLu and the prestigious Raffles Hotel Group in Dubai and Saudi Arabia.
“This immensely important business follows an introduction to Conor Ryan of Pan Euro Foods, a leading distributor with an extensive network of contacts throughout the Middle East. Pan Euro then helped us to find a suitable representative in these markets which enabled us to secure the contracts.”
Based in Lisnaskea in Fermanagh, the company has halal accreditation for its meat, which is mainly sourced from local Aberdeen Angus and Hereford farms.