LycoRed to boost beta-carotene capacity on growing natural colour demand
The Israel-headquartered company said production at its Ukraine facilities is expected to grow by double digits in 2014.
“The production expansion is a result of a growing global demand for LycoRed’s natural beta-carotene colours, as well as supplying agreements with leading food and beverage companies,” said Roee Nir, global commercial manager of colour for LycoRed. “The trend of replacing artificial colours with natural food colours started several years ago, and now the increasing concern of consumers has led to their direct approach to major food and beverage companies. They are demanding manufacturers to remove or replace artificial colours.”
Nir added that two of the company’s recent beta-carotene launches “spurred market interest beyond our expectations”.
