Heinz redesigns Hot Sauce packaging

Heinz has changed the packaging on its Hot Sauces brand to reflect a growing trend for spicy food.

The labels highlight the description of each of the 150ml chilli flavor bottles for Peppery Habanero, Smokey Chipotle and Tangy Jalapeno.

The Hot Sauces were first launched in October 2012 but a spokesman for Heinz said the new look labels makes it easier for consumers to control how hot they want to go, from mild and tangy to fiery flavor.

hp_hot_heinz.jpg