Malty without the malt: Symrise maltless beverage targets Middle East market

This content item was originally published on www.beveragedaily.com, a William Reed online publication.

By Caroline Scott-Thomas

- Last updated on GMT

Related tags Middle east

Malt beverages in the Middle East: Symrise
Alcohol-free malt beverages are big business in the Middle East and there were plenty of varieties on show at Gulfood last week. Symrise brewmaster and category development manager Wilhelm Resanovic caught up with FoodNavigator at the show, where the company showcased a malty drink - without the malt.

Resanovic said the malt beverage market accounts for about 20% of the total beer market globally, and about 50 to 60% of that demand comes from the Middle East. 

However, the quality and supply of malt is variable and can therefore affect price. In response, Symrise has developed a malt-like, beer-like soft drink called ReadyBrew, which is not based on malt and allows consistent quality and lower cost.

Related topics Market Trends Flavours and colours

Related news

Show more

Related products

show more

Great taste remains with sodium & sugar reduction

Great taste remains with sodium & sugar reduction

Content provided by Lycored | 06-Oct-2023 | White Paper

Consumers want healthier labels with less sodium and sugar but aren’t willing to compromise the full sodium and sugar tastes they love. So what are you...

Color creates expectation in plant-based meats

Color creates expectation in plant-based meats

Content provided by Lycored SARL | 13-Sep-2023 | Insight Guide

As the first interaction a consumer has with your product, color begins the sensory journey and creates the foundation for a delicious taste expectation...

Mastering taste challenges in good-for-you products

Mastering taste challenges in good-for-you products

Content provided by Symrise | 11-Sep-2023 | White Paper

When food and beverage manufacturers reduce sugar, salt, or fat and add fibers, minerals or vitamins, good-for-you products can suffer from undesirable...

Related suppliers

Follow us

Products

View more

Webinars