EC should help retailers sell non-perishable goods after 'best before' date

By Gary Scattergood

- Last updated on GMT

Understanding 'best before' dates would lead to less food waste, said one EC official
Understanding 'best before' dates would lead to less food waste, said one EC official
The European Commission (EC) should help retailers to sell non-perishable goods after the 'best before' date to reduce food waste.

Chantal Bruetschy, head of innovation and sustainability at the EC directorate general for health and consumers, said this was one option as part of a drive to educate consumers more about the difference between 'best before' and 'use by' dates.

She told delegates at a London conference on food waste recently that it was imperative the EC played a significant educational role across Europe.


"What is important is that consumers and all the actors in the food chain are very clear about the distinction between 'best before' dates and 'use by' dates,"​ said Bruetschy. "In simple terms: 'best before' dates are linked to quality and 'use by' dates are clearly linked to food safety and the microbiological presence in the food.

"Understanding the distinction between the two would probably encourage consumers to throw less away and maybe even help retailers to sell food closer to the 'best before' dates maybe in some cases even after, but we'd have to clarify that."

'Best before' dates are normally applied to shelf-stable foods such as biscuits, crisps and soft drinks. In the UK, it is not an offence to sell products after the 'best before' date with the exception of eggs provided they are safe to eat. But consumers are wary of buying such goods.

Main differences

An explanation sheet agreed with Member States on the main differences between the two dates is about to be published on the EC website for further use by all stakeholders, added Bruetschy.

This would form part of the EU's ongoing commitment to engage with the food industry as it works towards its EU 2020 Resources Efficiency Flagship Roadmap of which one section is centred on food waste, Bruetschy said.

"We are engaging with stakeholders to better define what we mean by food waste and food losses to see if we can encourage the food industry across the supply chain to sell a larger amount of food for human consumption,"​ she added.

Related topics: Policy, Nutrition labelling, Food labelling

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1 comment

HIgh Time to Stop Being So Wasteful!

Posted by Sabina Schamer,

I feel encouraged that "the powers that be"
are aware that they can influence the reduction in food waste not only by education but by encouraging retailers to reduce prices on foods approaching "expiry dates".

Here in Canada a number of food chains practice this already and shoppers scoop up the "bargains", freeze or use them right away. Thrifty people with common sense and know how are not intimidated by "good till" dates and have many ways of consuming or freezing the foods.
We are a rich and wasteful nation. We have to improve the way we handle our riches and be respectful of the resources that are served at our table and satisfy our hunger.

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