Stealth health or loud and proud: When should food companies mention salt reduction?

By Caroline Scott-Thomas

- Last updated on GMT

Food companies should be cautious about when and how they talk about salt reduction, according to Euromonitor International's global head of health and wellness research Ewa Hudson.

Many consumers think 'low salt' means that a product is less tasty, Hudson says. However, it is possible to create low-salt foods that also appeal to consumer desire for tastiness by highlighting full-flavour ingredients like herbs and spices front-of-pack.

Related news

Show more

Related products

Behind Every Kitchen Masterpiece

Behind Every Kitchen Masterpiece

Kancor Ingredients Limited | 03-Oct-2017 | Application Note

These days most people love cooking and experiencing new cuisines thanks to their exposure to different global cuisines. Here we are presenting two of...

High Pressure Processing  - HPP

High Pressure Processing - HPP

Accurate filing of high value FMCG in glass jars | 22-Sep-2017 | Technical / White Paper

HPP offers opportunities for product innovation and extended shelf life. HPP is a proven all-natural technique that preserves the vitamins, taste and texture...

EVTene™ - Natural Palm Mixed-Carotene Complex

EVTene™ - Natural Palm Mixed-Carotene Complex

ExcelVite Sdn. Bhd. | 01-Feb-2017

EVTene™ Natural palm mixed carotene complex is a reddish vegetable oil suspension extracted and concentrated from non-GMO, Malaysian sustainable virgin...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars