Provenance helps Scotland push pork in Europe

By Carina Perkins

- Last updated on GMT

Related tags: Pork, United kingdom, Livestock

Scottish pork is proving increasingly popular in Europe, according to the head of marketing for Quality Meat Scotland (QMS).

Speaking to GlobalMeatNews.com​ at Sial 2012 in Paris this week, Laurent Vernet said European meat importers were increasingly looking to specialise in the products they offered, with a focus on country-of-origin and mode of production.

“Wholesalers need to differentiate, so instead of stocking a little bit of everything they are finding it better to specialise and push on price,”​ he said, adding that this focus on provenance had led to an increasing interest in Scottish pork in a number of European countries.

“We are getting requests from countries who are big processors of pork but are trying to get a new offer on pork using smaller-scale producers.”

Related topics: Meat

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