Provenance helps Scotland push pork in Europe
Scottish pork is proving increasingly popular in Europe, according to the head of marketing for Quality Meat Scotland (QMS).
Speaking to GlobalMeatNews.com at Sial 2012 in Paris this week, Laurent Vernet said European meat importers were increasingly looking to specialise in the products they offered, with a focus on country-of-origin and mode of production.
“Wholesalers need to differentiate, so instead of stocking a little bit of everything they are finding it better to specialise and push on price,” he said, adding that this focus on provenance had led to an increasing interest in Scottish pork in a number of European countries.
“We are getting requests from countries who are big processors of pork but are trying to get a new offer on pork using smaller-scale producers.”
