Barry Callebaut appoints new chief innovation officer

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Peter Boone, chief innovation officer for Barry Callebaut
Peter Boone, chief innovation officer for Barry Callebaut
Barry Callebaut has appointed ex-Unilever man Peter Boone as its new chief innovation officer.

Boone was appointed after his predecessor Hans Vriens quit the firm for ‘personal reasons’ after seven years with the company.

Dutch national Boone had spent 16 years with Unilever and previously served as its vice president marketing Australasia and sat on its regional executive board.

Barry Callebaut CEO Juergen Steinemann said: “I am happy Peter is joining us. He brings a best-in-class strategic marketing background in B-to-C business, and combines this with extensive experience also in B-to-B, innovation and gourmet areas.”

Boone will join Barry Callebaut's executive committee and will report directly to Steinemann.

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1 comment

Congratulation & Good News

Posted by Naved Rafique,

I hope Mr.Peter Boone will also visit INDIA and guide Indian Market for New Innovations and ideas to develop skills both technical and sales. I had earlier worked with the Chennel partner of Barry Callebaut and I always advice my clients to use world's best chocolate i.e. Barry Callebaut.

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