The rosemary based formulation – known as Substar – is an all-natural, oil-soluble oxidation management system based on rosemary oil extracts. But unlike traditional rosemary extracts, the Slovenian company says its new product is has a low odour and flavour, in addition to a light colour and high heat stability.
Ohad Cohen, CEO of Vitiva said the need for a natural alternative to tocopheols in the market had increased in recent years due a growing demand for palm oil in other markets – such as higher biodiesel production and the increased use of edible oils and fat.
“The result is constant increased prices of tocopherols over the last few years,” said Cohen. “Thus higher prices of final products, so manufacturers are seeking to replace tocopherols with a cost-effective natural oxidation solution.”
"Substar opens new opportunities in a variety of markets that have been affected in recent years by the reduced availability of tocopherols, leading to dramatically higher prices and increasing scarcity,” explains Cohen. “The high concentration of active ingredients in Substar removes the need for increased dosages of tocopherols in long shelf life products, acting as a complete tocopherol replacement.”
He said the Substar product will provide the industry with significant cost savings and price stability when compared to tocopherols – adding that the product will provide a solution for protecting shelf life for “an extensive variety” of food, cosmetic, and animal feed products.