CIAA renamed FoodDrinkEurope to be “more immediately identifiable”

- Last updated on GMT

CIAA renamed FoodDrinkEurope to be “more immediately identifiable”

Related tags: Industry, Food industry

Europe’s food industry trade association CIAA has been renamed FoodDrinkEurope as part of a rebranding exercise that includes the launch of a new website and logo.

The new name – FoodDrinkEurope – has been chosen to ensure that the organisation is immediately identifiable as the body representing food and drink manufacturers at the European level.

Alongside the name change, the trade association has launched a new website and logo, and published a cookbook with recipes from a range of European food industry stakeholders.

FoodDrinkEurope president, Jesús Serafín Pérez, said the new identity “will be more immediately identifiable to the outside world.”

Related topics: Market Trends

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