Wild CEO sees IPO as door to emerging market growth

By Guy Montague-Jones

- Last updated on GMT

Related tags: Economics, Wild

A year after natural ingredients supplier Wild announced plans to go public, CEO Michael Ponder explained what an IPO can do for the company and what will determine its timing.

Ponder spoke to this publication on the occasion of the 80th birthday of Wild. In all that time, the supplier has remained a family business – currently owned and chaired by Dr Hans-Peter Wild.

Ponder explained that Wild will continue to set the direction of the company after the IPO which is due to take place in the next two to three years.

The CEO explained what factors will influence the exact timing of the floatation and went through the business case for the move. He discussed the influence of various trends on Wild - from the global recession and emerging market growth to health and wellness.

Related topics: Business

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