Where are the multinationals in free-from foods?

By Jess Halliday in Geneva

- Last updated on GMT

Related tags: South america, United states, Wheat

'Free from' foods are still a niche sector, but strong growth means multinationals will inevitably get in on the game, says Mintel's Lynn Dornblaser.

Speaking to FoodNavigator.com at Vitafoods, Dornblaser explains the stories behind the market's global growth, such as new regulations on allergy labelling in South America, and labelling of products that have never contained any allergens.

Gluten-free is a global trend, but no- and low-lactose is still of more interest in Europe than in the US.

She draws attention to some interesting new ingredients in lactose-free products, such as spelt and quinoa, which are now being used in beverages.

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