Communication and more availability will renew UK organic fortunes

- Last updated on GMT

Communication and more availability will renew UK organic fortunes

Related tags: Germany, Organic food

UK organic fortunes are not all grim, says the trade director, who points out high-growth categories. But ushering in a new era of overall growth will require better communication, broad availability of organics in supermarkets, and supportive government policies.

In its annual report the Soil Association put UK sales of organic products at £1.73bn, a drop of 5.9 per cent. However it points out that the rate of decline is falling: last year the drop was almost 13 per cent.

Amongst the categories that are still growing are baby food, which was up 10 per cent, and beef, up 18 per cent.

Finn Cottle dispels the myth that organics always cost more than conventional produce, and explains that greater communication is crucial to reinvigorating the market – not least because organic is challenged on shelves by many other ethical labels, such as fair trade and animal welfare.

She sees greater availability of organics in supermarkets and independent stores as important, and points out that other European countries, like France, Italy and Germany, governments are more supportive of organic than in the UK – in some cases specifying the proportion of organics that should be on shelves.

Related news

Show more

Related products

show more

Formulating meat and fish alternatives?

Formulating meat and fish alternatives?

Univar Solutions | 30-Nov-2021 | Product Brochure

Whether you are entering the plant-based industry as a new brand or looking to expand your existing line, turn your knowledge of plant-based foods into...

Formulating plant-based products?

Formulating plant-based products?

Univar Solutions | 30-Nov-2021 | Product Brochure

Join Univar Solutions for an inspirational and interactive session on key market opportunities and the Big Bets, top tips on how to achieve the successful...

Create colorful products sustainably with EXBERRY®

Create colorful products sustainably with EXBERRY®

EXBERRY® by GNT | 04-Nov-2021 | Technical / White Paper

Environmental credentials are an increasingly important factor in food and drink products’ success. At GNT, we’re committed to driving industry standards...

Healthy, delicious and sustainable

Healthy, delicious and sustainable

Döhler – Natural Food & Beverage Ingredients | 03-Nov-2021 | Data Sheet

Discover our comprehensive portfolio of plant-based ingredients which are ideally suited for innovative plant-based applications. Doehler fully understands...

Related suppliers

1 comment

Organics - Australian market

Posted by Anni Brownjohn,

Unlike the UK, the Australian market did not see such a large downturn during the GFC. However, price continues to be the main barrier to purchase for most consumers. The organic manufacturing industry also faces the challenge of consumers purchasing "natural" foods which present the same message as an organic product ie: no artificial food additives, colors, flavors etc. Without a clear single message on the benefits of certified organic (and Australian made!) growth may falter.

Report abuse

Follow us

Products

View more

Webinars