Indena wins product award for bioavailability enhancer

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Related tags: New product development, Turmeric

The Best New product at this year’s European Outsourcing Awards has been awarded to Indena’s Meriva product for boosting bioavailability.

The ingredient – described by Indena as a ‘proprietary complex of curcumin (Curcuma longa L.) that is capitalizing the basic tenets of the Phytosome strategy to improve the bioavailability’ – can reportedly increase bioavailability over 20-fold.

“Using humble turmeric in a clinical trial to develop a new product is incredibly innovative, leading to the development of a safe and effective product that can be delivered at clinically realistic dosages - at a weight-to-weight price that's comparable with standard 95 per cent extracts,” ​said the​award’s judges.

“We’re very pleased to receive this award”​ said Christian Artaria, Indena marketing director and head of functional food development at the prize gala ceremony “Indena’s model of identifying research and industrial collaborations ranging from R&D Institutions to hospitals and private clinics early in the product development cycle has again proven effective in shortening the time to market with this exciting product”.

Related topics: Market Trends

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