Bringing flour improvers to Africa and the Middle East

- Last updated on GMT

Related tags: North africa, Bread

Bringing flour improvers to Africa and the Middle East
German flour improvers specialist Muhlenchemie has many years' experience in the fast-growing bakery markets of Africa and the Middle East - but each country and bread-eating culture requires a slightly different approach.

Managing director Lennart Kutschinski explains that no one size fits all when it comes to marketing products for bread in Africa and the Middle East - there are as many diferent ways of doing business as their are baked products, with some requiring close cooperaton on the ground and others served directly from head office.

Moreover, differnet kinds of flour improvers prove more sucessful in different markets: For instance, in Middle Eastern breads little yeast is used, but there is great potential for fortification of breads with vitamins and minerals.

Related news

Related products

show more

OATVITA, A RISING STAR IN THE PLANT-BASED MARKET

OATVITA, A RISING STAR IN THE PLANT-BASED MARKET

OATVITA, a Frulact company | 27-Jun-2022 | Product Brochure

OATVITA is focused on the development of plant-based concentrated liquid solutions for food and beverage industry. We offer innovative and tailor-made...

Südzucker Consumer Trend Study 2022: Food & Drinks

Südzucker Consumer Trend Study 2022: Food & Drinks

Südzucker AG | 23-May-2022 | Technical / White Paper

Südzucker has conducted another research study around consumer needs and purchase drivers for processed foods and drinks, which will serve as yet another...

Healthy, delicious and sustainable

Healthy, delicious and sustainable

Döhler – Natural Food & Beverage Ingredients | 21-Mar-2022 | Data Sheet

Discover our comprehensive portfolio of plant-based ingredients which are ideally suited for innovative plant-based applications. Doehler fully understands...

Related suppliers

Follow us

Products

View more

Webinars