Cracking open the nutritional potential of peas

Related tags Marketing

Small, round, and familiar. Peas might not seem terribly exciting to the consumer's eye, but Roquette thinks otherwise. It has a cross-departmental team investigating new ingredients from peas that can bring functional and nutritional benefits.

Roquette marketing manager Philippe Caillat explains how Roquette sets about exploring peas' potential, and hints at new developments to be revealed in the future. He discusses how peas are perceived around the world, and the specific market needs they might be able to help address.

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