Agreements and JV’s help Anlit strengthen European operations

Related tags Nutrition Switzerland

Key agreements and partnerships are helping Israeli child nutrition specialists Anlit expand into the growing health and wellness for children in the EU.

Shai Karlinski, VP of marketing for Anlit, said that that Maabarot had set ambitious goals to help Anlit penetrate the dietary supplements market for children in Europe. “As a result, we succeeded in strengthening our position in the European market, including a joint venture with Danisco, an exclusive agreement with the Polish drug manufacturer Polpharma to produce a probiotic supplement for children and several distribution agreements with leading marketing companies in Europe.”

The company is also reportedly benefiting from a recent acquisition involving its parent company Maabarot Products to strengthen its position in the European dietary supplements industry.

Moshe Cohen, VP business development at Maabarot Products, indicated that Anlit’s portfolio perfectly should allow it to tap into the booming market for health and wellness for children, said to be growing at more than 15 per cent annually in the US and Europe.