Nationwide food recall system unveiled in US
Leading trade bodies were responding to the unveiling of the Rapid Recall Exchange by the Food Market Institute (FMI) and GS1 US that is designed to spread and speed up the flow of information around a food recall.
The on-line system aims to allow food suppliers, wholesalers and retailers exchange “prompt and accurate information” about food product recalls and withdrawals, said the FMI in a statement. The new initiative replaces and improves on the existing Product Recall System, added the group.
Leslie G. Sarasin, FMI president and chief executive officer, said: “Rapid Recall Exchange represents industry consensus that a standardized product recall system is critical to enhancing effective communication. It is a system designed by the industry and for the industry, which applies best practices and critical insight and expertise from industry partners and associations.”
Industry response
The Grocery Manufacturer Association (GMA) has hailed the new system and said food processors and manufacturers are eager to maximise the information flow during recalls.
“Manufacturers are eager to work closely with retailers and wholesalers to facilitate information exchange, especially during the urgent time of a product recall,” said Pamela G. Bailey, president and CEO of GMA. “We are pleased to support this unique tool that will help protect consumers by providing critical product information directly to those who can act on it quickly.”
The National Grocers Association (NGA) said it was encouraged by the evolution of the system.
“This is a critical initiative for our industry that requires leadership and proven solutions on such an important consumer issue,” said NGA president and CEO Tom Zaucha.
He announced the body was working to strengthen its own recall process.
System features
The FMI said its new system complements existing recall practices and complies with the FDA Reportable Food Registry.
Its improved features include two-way messaging between trading partners, e-mail alerts about new information as well as comprehensive, and prioritized information with U.P.C. bar codes and product images for easy identification.
Targeted notification to specific customers, the use of standardised forms, processes and instructions applying industry best practices and universal notification of Class 1 recalls are also stand out aspects.
“The system also allows suppliers to send targeted information to retailers and wholesalers to provide specific information on how to remove recalled or withdrawn products and handle them safely, as well as address reimbursement requirements,” said the FMI.
All companies already participating in the FMI Product Recall Portal will automatically receive Rapid Recall Exchange subscriptions. For others, the new system is available for a nominal fee to cover operating expenses. Free trial subscriptions until the end of 2009 to those who sign up by October 30.. More information is available at www.rapidrecallexchange.org.
