Symrise enters mainstream beer market with new flavours

By Guy Montague-Jones

- Last updated on GMT

Related tags: Beer

Symrise has entered the mainstream beer market with a new range of flavours designed to make life simpler for brewers in international markets.

The German flavour and fragrance company is a well established supplier of flavours for fruity beers but is now entering the traditional market with its new BrewTopia range.

The idea behind the range is to make the beer making process simpler and more efficient by allowing brewers to create a range of different beer types using the same malt but with different BrewTopia flavours.

International focus

A spokesperson for Symrise told Food Navigator that this will be especially interesting for brewers in international markets like the US, Africa, and Asia, where accessible raw materials may be used to make a wider range of better tasting beers than was previously possible.

Instead of importing different crops to add flavour, international brewers can use existing supplies with the new flavours to improve the quality and range of their beers.

However, in old, traditional beer making countries like Germany, which have strict brewing rules, the spokesperson said the BrewTopia flavours may not suitable.

Different nuances

Symrise claims that the flavours can be adapting to any brewing needs to create all the nuances sought in traditional beers like pilsners, ales and stouts.

Special boosters can be used to compensate for underdeveloped aspects like fruitiness, malt and hops, while cooling flavours can round off the profile of a beer.

As well as being suitable for traditional beer types, the BrewTopia flavours can also be added to non-alcoholic beers and malt drinks to give a fuller, more authentic beer taste.

“BrewTopia guarantees a full flavor sensation in the finished product of each type of beer,” ​said Harald Schmidt, category director for alcoholic beverages at Symrise. “At the same time, we offer the industry individuality and flexibility in its applications.”

Symrise said the new flavours can even be added to craft beers to leave a distinctive brand fingerprint.

Related topics: Market Trends, Flavours and colours

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