Nestle opens luxury chocolate research centre

By Guy Montague-Jones

- Last updated on GMT

Related tags Chocolate Nestlé

Nestle has opened a chocolate research centre in Switzerland to inspire new formulations, product concepts and packaging designs in the luxury segment.

Over the past few years the popularity of more expensive, high quality chocolates has increased markedly. Nestle is no exception in seeing higher than average growth from its luxury brands, which include Nestle Noir, Perugina, Cailler and Nespresso.


Building on the growth of these brands, Nestle has invested CHF 25m (€16.5m) in the creation of a centre for excellence that will spearhead its work in luxury chocolate.

The centre itself is based in Broc, Switzerland, and was opened today by Nestle CEO Paul Burke alongside senior Nestle executives and political figures including Doris Leuthard, the Swiss Minister of Economic Affairs.

The new research centre will become the home for a team of Nestle chocolate specialists including cocoa bean scientists, sensory experts and chocolatiers on the formulation side.

These researchers will be joined by packaging designers and consumer specialists who will guide the formulators and turn their creations into new products.

Independent partners

Flanking the Nestle workers will be panel of independent chocolatiers such as Pierre Marcolini, Tristan Carbonatto and Roger von Rotz. Their job will be to add artistic inspiration to the product development process.

The new centre of excellence will also be working with other outside bodies to share knowledge and spark ideas. It has already struck up partnerships with design institutions such as the California Art Center and the ECAL University of Art and Design in Lausanne.

As well as fueling innovation in the luxury segment, Nestle said the new centre would influence product development across its chocolate range.

Last year the chocolate business at Nestle reached sales of CHF 9.8bn and grew 7.6 per cent in organic terms compared to the previous year. It has a few big global brands like Kit Kat but 70 per cent of its chocolate sales come from local brands.

Related news

Show more

Related products

show more

Discover vegan gelling agent SYNDEO® GELLING

Discover vegan gelling agent SYNDEO® GELLING

Content provided by Alland & Robert | 02-Oct-2023 | White Paper

Alland & Robert launches SYNDEO® GELLING, a plant-based texture agent based on gum acacia mixed with natural hydrocolloids of plant origin.

Download Südzucker’s Consumer Trend Study 2023

Download Südzucker’s Consumer Trend Study 2023

Content provided by Südzucker AG | 14-Aug-2023 | White Paper

For the third time, Südzucker has conducted a research study on consumer needs and purchase drivers in processed foods and drinks, which will be another...

Follow us


View more