Despite being launched worldwide in June, the Dutch company is using IFT to bring the USA's attention to the Delite ingredient, intended for bakery and cheeses. Hanneke Veldhuis, business manager flavour innovation, told FoodNavigator.com that since its launch the ingredient has received a lot of attention in Europe. "We see IFT as a way of introducing the US to Delite," she said. The yeast-based proprietary ingredient is being heralded by the company as a new generation ingredient, offering formulators the opportunity to respond to strong demand for health by overcoming the taste problems posed by fat reduction. Veldhuis said that preliminary tests with Delite in bakery have shown that using the ingredient produces finished products with excellent consumer acceptance that require 30 per cent less fat and 20 per cent less eggs than conventional products. This also translates into products that can be produced costing 10 per cent less. In cheese, tests are reported to have shown that using Delite in cheddar-like cheese with 50 per cent sodium chloride replaced with potassium chloride can maintain and even boost the original cheese flavour. Another recently launched ingredient being promoted is the BSalt salt replacer for bakery. Replacement of salt with substitutes like potassium chloride results in higher levels of undesirable offnotes in the finished product. Using the B-salt proprietary ingredient, up to 50 per cent of salt can be replaced without producing offnotes, said Veldhuis. "By incorporating B-salt into bread, cereals, cheeses, fat spreads, and milks and creams - products that make up about 35 per cent of all processed foods - could lead to people eating 1.2 grams less salt every day," she said. "This may not sound much, but studies have shown this could translate into 13.6 per cent less cardiovascular disease and lead to 5.2 per cent less strokes." "This would be a tremendous effect," added Veldhuis. The company is also hoping US manufacturers will sit and take note from the success of the company's weight management ingredient, Fabuless. A number of products have been launched successfully across Europe incorporating the proprietary ingredient, a combination of oat and palm oil formulated into an emulsion. The ingredient works by delaying absorption in the intestine until the ileum, which triggers satiety hormones and the feeling of fullness. "All [these products] are currently enjoying significant commercial success which US manufacturers will be keen to replicate," said the company in a release. Frank DeJianne, senior marketing manager - Fabuless, told this website that, while the market demand has been highest in Europe, there has been an "overwhelming response across the food and beverage industry." FoodNavigator.com will be reporting daily from Chicago. Reporters from Decision News Media sister sites FoodNavigator-USA.com and NutraIngredients-USA.com will also be providing coverage of the show. If you would like to contact the journalists, please use the 'contact the editor' function below.