Danisco prototypes target on-the-go healthy snack makers
prototypes in the US, to demonstrate how its products can be used
to achieve healthier snacks combining indulgence and fortification.
The prototypes, which claim to be an example of grab-and-go nutrition, were created using Danisco's Grindsted Pectin and its Litesse Ultra Polydextrose ingredients, as well as Danisco flavors. According to Donna Brooks, regional director for Danisco, the firm's new line of pectin concepts is designed for consumption during various parts of the day, and also targets gender and age preferences. The line includes snacks for breakfast, mid-morning, lunch, after school, afternoon, evening, and dessert. A 'weekender' product was also designed, specifically targeting active adults. Each prototype was made using Grinsted Pectin, which claims to function in a wide range of processing conditions and enable manufacturers to create a variety of shapes, fillings and textures. Danisco said some of the concepts presented in its 'better-for-you' line include flavor combinations of blueberry and yogurt, apple and carrot, and sweet apple and caramel. Other attributes are a '25 percent reduced sugar' formulation and a 'one portion of fruit' application. One of the formulations includes Danisco's Litesse Ultra Polydextrose used in combination with the firm's pectin and its flavors. According to the company, this particular prototype - which claims to be an "ideal afternoon snack" - contains Litesse to add prebiotic fiber, and is low in calories. Other prototypes include on-the-go breakfast and lunch alternatives such as a granola and fruit layered breakfast bar and a fruit and vegetable product that is boosted with extra fortification. The varied prototypes are targeted to children, adult women and active adults, said Danisco. "Nutrition and taste are not the only benefits that our pectin snacks offer. Their use mirrors the factors that are driving the 'better-for-you' market," said Brooks. "The prototypes we have created meet the demands of time-challenged consumers who want convenience but are well aware of their nutritional needs. The desire for appealing, familiar and satisfying confections in convenient grab-and-go options, that also deliver nutritional benefits are key to discriminating consumers who want it all."
