New Palatinit launch focuses on energy drinks market

By Neil Merrett

- Last updated on GMT

Related tags: Energy drinks, Carbohydrate, Sugar

Ingredients company Palatinit is to launch its palatinose slow
release carbohydrate in the Russian food sector as it looks to
exploit growing demand for energy drinks and snacks in the country.

The company claims the product can help to revolutionise food production in the country by offering a carbohydrate that boosts a slower release time, allowing a more prolonged supply of energy.

This it hopes will see the product offer an alternative to sugars like sucrose and fructose, as well as a new form of additive in the field of energy drinks and snacks.

"By combining palatinose with high glycemic carbohydrates, the energy profile of for example a sports drinks, can be optimized, this means drinks can deliver rapidly available as well as long-lasting carbohydrate energy - tailored to meet different requirements,"​ said a Palatinit spokesperson.

According to Palatinit, by offering a low glycemic and low insulemic energy boost, palatinose also boosts very minimal side affects with blood sugar rising "very moderately"​, and insulin levels reduced as well.

Along with its applications in energy drinks, the company claimed that as an ingredient palatinose offered a "mild sweetness"​ that was also relatively friendly on teeth as well.

The company, which is part of the Sudzucker group will launch the product at this year's Food Ingredients Russia conference to cater for growing demand from processors in the country for new ingredients.

"Russia being one of the fastest growing economies, presents a target market for new ingredients. And with the rising interest in wellness foods and beverages, Palatinit is eager to offer the latest products into this market as well,"​ added the spokesperson.

The ingredient has been approved for use in the EU as a novel food since 2005, with its approval from the Russia's ministry of health being granted a few weeks ago. Though relatively new in Europe, the product is already in use by food processors throughout Asia and the US - in the case of the former for many years.

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