So organic sales soar at Sainsbury's
organic fruit and nut range, taking full advantage of consumer
trends towards organic produce.
The additions to the range will be introduced during November. These will include Brazil nuts picked locally in the Amazon rainforest, Walnuts grown in Jammu and Kashmir, Figs grown in Turkey's Izmir region and dates first grown between the Tigris and Euphrates.
The food retailer has been quick off the mark to take advantage of burgeoning consumer demand for organic treats. Sainsbury's are adding new additions to the range after seeing sales soar by as much as 300 per cent, a spokeswoman told FoodanddrinkEurope.com.
The European market for organic food was worth €20.7bn in 2004, and has been growing by 26 per cent since 2001. According to AC Neilson data for 52 weeks to 3 July 2006, Sainsbury's share of the organic market stands at 30.8 per cent, being 18.4 per cent up year on year.
Figures released by the Soil Association show that this is part of a wider health trend, with overall sales of organic food having risen by 30 per cent last year.
Its research showed that British consumers are increasingly switching to organic food due to a number of public food scares, concerns over the use of certain pesticides and colourings, and media concentration on the need to eat healthily.
Over the next five years, Mintel forecasts that the UK's organic food and drinks market will increase by 72 per cent to reach a value of £2bn (€2.9bn).