Men now spend more on food than women
opportunities open up with new research revealing men have
overtaken women on food spending.
Men spend £343 (€502) a month, compared to £341 indulged by women, finds a survey commissioned by chilled foods firm Geest.
The surveyof 1000 UK consumers in July this year confirms the evident; that the majority of 'food pounds' are spent at the supermarket.
Men now part with £214 on the monthly shop, (up £20 on last quarter), compared with women's £218 (up £4 on last quarter).
Next up on the expenditure stakes is eating out; with men spending £29 per month, and women £28 a month.
Men are also the biggest spenders on take aways, spilling out £19 for a quick feed compared with £13 for women.
They are also prepared to spend slightly more than women on snacks. Parting with £10, instead of the lady's £9 contribution.
While grocery shopping accounts for 43 per cent of retail spend on the High Street, online sales have yet to kick off.
Men will spend an average of just £8 a month buying food on the internet, and women will spend £7.
