Baby boom hits Sweden
in their business the coming years in Sweden, reports Food Oresund.
New statistics show that the fertility level in Sweden is increasing. The past year Sweden experienced a growth of newly born babies of 3.23 per cent (or 3,100 babies) more than in the year 2002.
Baby business experienced a volume increase on the baby market of 20 per cent during the first nine months the past year. "The potential market of babyfood has increased between 6-8 per cent in the past year. We can find the explanation in the increasing birth rate," said Mona Svensson Puhakka at Semper, a market leader in the baby food business in Sweden.
According to a report from the European council, this phenomenon is not expected across Europe. The report states: "The European population's share of the world population is currently declining due to low fertility levels, and this decline is to continue in the years to come.
There is an increase in the population growth rate in a few countries, Ireland, Iceland and Turkey, and also very small increases in France and Germany. Sweden however, has a very interesting development with their 3.23 per cent increasing birth rate."
