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Related tags: Authentication

US-based William Frick & Company, a leading supplier of custom
printed labels, has launched a complete line of security labels for
packaging, manufacturing and distribution companies. The
AuthentiCal Rights Protection Labelling concept is designed to
combat financial losses, diminished brand integrity and risk to
public safety that can result from copyright piracy, patent
infringement and product tampering.

Product tampering and counterfeiting are problems that pose a real threat to food and drink manufacturers worldwide. According to the International AntiCounterfeiting Coalition (IACC), the US customs service seized more than $98 million in counterfeit and pirated goods in 2002 - a 58 per cent increase over 2001.

In addition, the US International Chamber of Commerce estimates that counterfeit products account for 8 per cent of world trade, which costs trademark holders billions in lost revenue annually. As a consequence, William Frick saw a clear need for businesses to protect their brand and assets with adequate product authentication.

AuthentiCal Rights Protection Labelling products are designed to help companies reduce threats within their supply chain by incorporating overt and/or covert authentication technologies into their products or packaging. The company says that single or multi-level security technologies used in AuthentiCal labels are so discreet that they blend into the product or packaging design, making duplication difficult.

"William Frick & Company has a long history of innovating labeling solutions for our customers,"​ said the company's sales manager Jeff Brandt. "Keeping with our tradition, we are introducing the AuthentiCal product line as a defence against counterfeiting, intellectual property theft and security issues that are robbing companies of their profits. In today's marketplace, you must plug every hole that drains profits -- AuthentiCal can help our customers reduce losses."

William Frick & Company​ is a manufacturer of labels and other custom printed products. The company specialises in producing high-quality graphic products for a wide range of industrial, commercial and logistical applications. William Frick & Company is ISO 9001:2000 certified and has been in business since 1975.

Related topics: Food Safety & Quality

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