New VP for DSM

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Food ingredients company DSM announced this week that as of January
1 2002 John McLaren is the Vice President of Corporate
Communications at DSM. McLaren is now responsible for the total
communications policy of DSM.

Food ingredients company DSM announced this week that as of January 1 2002 John McLaren is the Vice President of Corporate Communications at DSM. McLaren is now responsible for the total communications policy of DSM.

According to a statement McLaren will focus in particular on the further development of Unlimited.DSM, the branding programme that DSM started in 2001.

"With Unlimited.DSM, the company is heading in the right direction," says McLaren. "It's creating visibility and insight into DSM's products and activities. We will deploy the programme internationally too. I'm going to be focussing on this in the time to come." McLaren succeeds Martin Lehmann who will continue working for DSM as Senior Reputation Manager.

McLaren's CV includes Director of Communications of the Digital Media division of Rupert Murdoch's News Corporation-News Network.

DSM has annual sales of EUR 8.1 billion and employs about22,000 people (year-end 2000) at more than 200 sites worldwide.