Unilever sheds food brands

Related tags Brazil Unilever

Following Bestfoods purchase Unilever is to sell 10 of its 70 food
brands.

Anglo-Dutch consumer goods giant Unilever has contracted consulting firm PricewaterhouseCoopers to sell 10 of its 70 food brands, including some the small brands it acquired as a result of last year's purchase of US company Bestfoods, Brazilian paper, Gazeta Mercantil​, reports this week. The process in Brazil to integrate the assets of Van den Bergh (the former food unit of Gessy Lever - the name of Unilever in Brazil), Refinações de Milho Brasil (RMB) and Arisco began in January, and the company is starting to see the benefits of the process. Unilever Bestfoods, the new name of Unilever's food unit, saw sales rise 35 per cent by June, due to the estimated savings of US$32 million per year resulting from the acquisition of Bestfoods.

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