The American fast food chain giant McDonald's USA announced on August 13 that it will be providing updated food ingredients information about the contents of its "natural flavours." Customers can visit the company's web site (www.mcdonalds.com) to get information on US menu items that include a natural flavour and will be able to find out if a natural flavour comes from a dairy, meat or vegetable source. "Some of our customers have told us that current state and federal labelling standards do not give them as much information as they want to answer their dietary questions," said Ken Koziol, Global Quality Assurance officer at McDonald's. "If our customers want more information about natural flavours to help them make informed choices, then we want to help them." Customers may well desire further information after a recent law suit filed by a group of Hindus in America. just months after a lawsuit filed on behalf of Hindus in the U.S. which claimed the company failed to disclose that its french fries contained beef flavoring. The suit said the company failed to disclose the continued use of beef flavouring in its french fries, even after it switched with to cooking them in vegetable oil at its restaurants. Hindus do not eat beef due to their religious beliefs.
